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Pricing calculator

Work out your wholesale and retail prices, margins and profit.

Unit production cost ($) Extra cost per unit (packaging, overhead) ($) Target wholesale margin (%) Retail markup over wholesale (%) Minimum order quantity (MOQ)

Total unit cost—

Wholesale price / unit—

Profit / unit—

Suggested retail price—

Order value at MOQ—

Profit at MOQ—

Estimates only. Adjust the inputs to model different scenarios.